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Friends characters get personalized therapy plans

Therapy app’s AI tool devises each a personalized therapy treatment plan – in time for Friends reunion on HBO Max, THURS, MAY 27 + TAKE THE QUIZ: “Which Friends character are you? And which could use the same therapy as you?”




The six main characters in the classic sitcom Friends have each received their own “therapy analysis and treatment plan”, designed by a leading self-therapy app.


The new personalized therapy plans devised for respectively Monica, Rachel, Phoebe, Ross, Joey and Chandler come in time for the hugely anticipated Friends reunion on HBO Max on THURSDAY, MAY 27 – and courtesy of Bloom, the leading video self-therapy app.


The individual plans for each character draw on the artificial intelligence (AI) technology that Bloom uses to recommend the most suitable interactive video therapy classes and personalized mental health coaching sessions for each of its users.


Bloom has also created a light-hearted, interactive quiz, titled: “Which Friends character are you? And which could use the same therapy as you?”


“Of course, we’re not trying to impose therapy on the characters in Friends”, stresses Leon Mueller, Bloom’s CEO, and long-time Friends fan. “Nor are we saying that they need therapy.


“But we do believe we can all make use of therapy, as a way of caring for and training our mind, like we do our body. We can all gain from better understanding our thoughts and emotions – and from learning new ways to handle our stresses and worries.”


Friends, of course, portrays the lives of six twenty-something friends juggling everyday life, work and relationships in New York.


Each of the six has their own quirks and baggage, worries and occasional crises.


Indeed, the laughs in Friends come most of all from the characters’ foibles: Monica (the uptight one), Chandler (the insecure one), Ross (the nerdy one), Rachel (the spoiled one), Joey (the simple one) and Phoebe (the eccentric one).


That is among the reasons that 27 years after it launched in 1994 and 17 after its final episode in 2004, it remains wildly popular, including among those not even born when it ended.



Bloom’s Approach/Methodology


Bloom recommends personalized therapy plans to its users, based on their emotions, objectives and mental health challenges.


All 500+ sessions are based on the latest research on CBT (Cognitive Behavioral Therapy) – and designed by Dr. Seth Gillihan, clinical psychologist, best-selling author and Bloom’s Head of Therapy.


“One of the goals of CBT and of Bloom”, says Dr. Gillihan, “is to empower everyone to be their own therapist, by giving them the tools and strategies to train their minds to live healthier and happier lives.”


Bloom’s goal is to help one billion people become their own therapist and improve their mental health – by providing each with a personalized selection of 500+ interactive video classes and mental health coaching sessions, using cognitive behavioral therapy (CBT


Bloom devised the personalized treatment plans for each of the Friends characters by answering the questions in the way that each character would – if they could – answer themself.


“After 10 years and 236 episodes of Friends”, says Leon Mueller, “we know nearly everything there is to know about the main characters – including, by now, how they would answer the questions asked by Bloom, given the chance.”



Monica Geller (The Uptight One)


Monica strikes many as the most uptight and perhaps neurotic of the main characters – known for being ultra-competitive, a perfectionist and someone who hates losing.


Her “Issues and challenges”, says Bloom, include:


  • Her ultra-competitiveness and fear of losing – a form of perfectionism and need for control

  • Her passion – bordering on obsession? – for cleanliness and organization

  • Angsting about the past (including her time as an overweight teenager) and about what others think of her


The video therapy classes that Bloom’s AI recommends for her include:


• Working Through Worry: Break the habit of worry by accepting imperfections.

[Excerpt] “We're human, and that means we're less than perfect, and thinking that worrying helps us to do well is an illusion.”


• Gain Self-Awareness: Understand yourself and how you are perceived

[Excerpt] “This gives us the ability to understand who we are, how others see us, and how we fit into the world.”


• Reduce stress: Reclaim calm when life gets demanding


• Stop Being Ruled by Fears: Don’t let fear stop you from living your best life


• Relief from Anger: React better to upsetting situations


Chandler Bing (The Insecure One)


Chandler is the most insecure of the six characters. He still carries the trauma of his parents’ divorce when he was just young. He lacks confidence and feels anxious and awkward with others, especially women. He uses humor and defensiveness to deflect his anxiety.


He fears both loneliness and commitment. He struggles to make career decisions.


The video therapy classes that Bloom recommends for him include:


• Calm Anxiety: Find calm and relief whenever you need it

[Excerpt] “We can get anxious at work before a presentation or when we go on a first date. We might get the feelings in social settings or when we worry about small things in life.”


• Reduce Stress: Reclaim calm when life gets demanding


• Emotional Awareness: Gain more clarity about your feelings


• Meeting Relationship Needs: Practice honesty and feel closer to your partner


• Reframe Loneliness: Stop critical thoughts and grow love from within



Ross Geller (The Nerdy One)


Ross has a talent for screwing up his relationships, leading to three divorces, which in turn still cause him pain, low moods and depression. He can seem variously whiny, arrogant and defensive. He also has anger management issues.


The video therapy classes that Bloom recommends for him include:


• Meeting Relationship Needs: Practice honesty and feel closer to your partner


• Mindful Communication: Resolve conflicts and build relationships


• Self-Acceptance: Overcome self-criticism and love who you are


• Lift Your Mood with Gratitude: Boost your mood by practicing gratitude


• Relief from Anger: React better to upsetting situations



Rachel Green (The Spoiled One)


Rachel also has trouble handling personal relationships. She can be spoilt and self-involved. She is indecisive and lacks assertiveness.


• Meeting Relationship Needs: Practice honesty and feel closer to your partner


• Understanding your Partner: Feel more open to hear your partner’s experiences.


• Stop Being Ruled by Fears: Don’t let fear stop you from living your best life



Joey Tribbiani (The Simple One)


Joey worries about money and criticism and his less than brilliant career as an actor. He can also struggle with relationships and gets depressed after Rachel rejects him.


The video therapy classes that Bloom recommends for him include:


• Relief of Worry: Create a system to worry less and be more at ease


• Understand Depression: Understand depression and re-design your thinking



Phoebe Buffay (The Eccentric One)


Phoebe is the weird and wacky one – at least on the surface, since she’s also the with one the darkest past and worst childhood, after her mother first abandoned her and her twin sister Ursula and later committed suicide. Ursula hates her.


She seems to avoid expressing how she feels about her difficulties, challenges and childhood trauma.


The video therapy classes that Bloom recommends for him include:


• Emotional Awareness: Gain more clarity about your feelings


• Mindful Communication: Resolve conflicts and build relationships


• Understand Depression: Understand depression and re-design your thinking